This post is a transcript of a 4-minute weekly radio commentary aired on several Utah radio stations. The podcast can be found at the bottom of this post.
Hollywood is just a cesspool of filth rotting our souls and ruining our children. Or at least that’s a narrative we often hear, right? While the entertainment industry does produce its fair share of garbage, there is a lot to celebrate.
This past weekend, a few of my Sutherland Institute colleagues and I had the chance to attend the 23rd Annual Movieguide Awards in Hollywood. The awards gala honors films that feature high moral standards and redemptive values. In attendance were directors, producers, actors and studio executives for films such as “Big Hero 6,” “The Hobbit: The Battle of the Five Armies,” “Mr. Peabody & Sherman,” “Unbroken,” and “Muppets Most Wanted.” Stevie Wonder even made a surprise musical appearance.
But the thing that stood out to me most was the economics of moral creative content. And I’m not talking about moral content in the form of an in-your-face, condemning-you-to-the-fires-of-hell sermon disguised as a movie. That stuff just doesn’t work. If you want to preach, be a preacher. If you want to teach, be a teacher. But if you want to be a filmmaker, you better learn how to entertain. That is, after all, why most people go to the movies. To have fun. To be entertained. And perhaps, along the way, folks might also be inspired, outraged or moved to action. The trick is to elicit that emotion without alienating the audience. And the movies honored at the Movieguide Awards did just that. And that’s where the economics comes in.
During the event, Movieguide presented a statistical analysis of the biggest box office movies of 2014, as they have done for decades. Their analysis shows where the real money is. Of the 25 highest grossing films of 2014, only four were rated R. Movies with a very strong Christian, redemptive or moral worldview raked in $2.2 billion, while movies with a very strong non-Christian worldview earned less than half a billion dollars.
As I list off the top-10 grossing films of 2014, think of all of the funny, inspiring, amazing and entertaining moments from these films. Read more