Rico’s immigrant founder using success to help others

Here’s a great example of private charity – made possible by a Mexican immigrant who arrived in Utah, got to work and created a successful business. Now he’s helping feed the hungry with the assistance of volunteers on bikes.

From a Fox 13 story:

The Burrito Project Salt Lake City is run primarily by Jorge Fierro, who said the initiative is his way to help pay back a city that has given him so much.

The program is run by a small army of volunteers who hit the streets on two wheels to dispense hot food to some of Salt Lake City’s most vulnerable residents.

“And God knows there’s a lot of people out there who are in need,” Fierro said.

Fierro is known to many in the area as the man behind Rico Brand Mexican foods and Frida Bistro in Salt Lake City, but his time in Utah has humble beginnings.

“Truth of the matter is, when I came to Utah in 1985 I didn’t speak any English and I didn’t know anybody,” he said.

Fierro stayed at a rescue mission for a while, but he said he never felt homeless, which is part of why he decided to give back.

“I was never hungry,” he said. “I always found someone to feed me, and so it’s kind of nice because when that happened to me, it made me feel great. It made me feel like there was hope, so I want to pass that on.”

Fierro has said his success wouldn’t have been possible anywhere but the U.S., and with that success he is giving back to the community that helped him when he arrived.